The (Yellow) Gold Rush: What’s New in Engagement Rings






I feel confident saying that white metals will never be surpassed in popularity where engagement rings are concerned. Platinum in particular is strong, long-lasting, and beautiful, and allows those diamonds to sparkle in their best light. Although a majority of brides may opt to go in the direction of platinum or white gold, other combinations are proving to steal the hearts of many. Most recently, the pairing of white and rose gold was on the rise. At this year’s JC Las Vegas, I saw more and more rings wholly in rose gold, with many designers and manufacturers saying that the two-tone was a gateway, clearing the path for a higher demand in the rosy looks. Now, in what feels like in the blink of an eye, fast-moving jewelry brands are answering the call for another demand: yellow gold.
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